The redesign of a website is a crucial operation in the development of your company. Understand its purpose in order to better manage this strategic step for your business. In this article, we present you two types of redesign: web design and technical.
In the digital age, the redesign of your website is the spearhead of your organization's digital transformation.
Whether it is a showcase website, an e-commerce website or an intranet space, this tool is an integral part of your intangible assets.
As a result, the evolution of your structure will sooner or later require a total or partial redesign of your website.
Not only because it was designed, conceptualized and conceived at a stage of development that your business has probably exceeded.
Also, because web technologies are evolving rapidly and it is essential to take advantage of the most promising innovations as well as those that guarantee the highest levels of security.
First of all, let's propose a simple definition of what is meant by "website redesign": this operation consists in modifying in one way or another - both in its graphic and technical attributes - your website.
Since the upgrade of the technical performance and the graphic embellishment are the two legs on which a website redesign is based, we can already isolate the cases in which such a transformation must be considered. Each of these objectives corresponds to a specific type of action for which various parameters must be taken into consideration.
It is precisely these parameters that we propose to present in the following article.
Does your website look old, even outdated? You have heard mixed feedback on its appearance and you notice that most of the other websites you consult - including those of your competitors - are aesthetically more accomplished?
Here are the tips to guide your initial graphic redesign efforts.
For example, you may want to consider using a :
There are many best practices to consider, including the following.
Find all our advice on optimizing the ergonomics of a website.
Study of their meanings
The choice of a color will unconsciously influence a person's action.
Choosing the right typography, text sizes and colors allows for better visibility.
Respect of the basic rules
Some provisions are ingrained in the minds of users, they are used to using them so why change.
Smartphones and tablets
All current sites have a responsive version for mobiles and tablets, but maybe not yours.
Contact and newsletter
This is the first contact a user has with you, be simple and concise, do not ask for too much information.
Modern and sleek
The cleaner and simpler your layouts are, the more the information will be visible and retained by the Internet user.
Perhaps you have read the Petit livre des couleurs by Michel Pastoureau? If not, go buy it and get inspired by it because color has a symbolism.
Even worse, the choice of colors unconsciously influences the behavior of your visitors.
The reason is simple, colors have an unconscious symbolism:
However, not everyone perceives color in the same way. It should not be the only element you use to convey a message. Add shapes, such as a cross or a sign to mark an error in addition to applying a red color to the page.
If you want to learn more informations about colors and their significations, read our article design and colors : perfect duo.
Typography can make the difference between a fair design and a good one. In general, the text covers a significant part of your website. It is therefore important that it is visually pleasing to read.
To choose the right font, keep in mind a few rules. First of all, avoid choosing a small font, with little space between them, because it is important to air your text to increase its visual appeal.
Avoid typography that is too round, too small, too bold, but choose a thin typeface, with enough line spacing to let the text breathe. In design as in love, you must leave space to be attractive!
Did you know that more than half of the internet flow is done on smartphones?
Another interesting figure to mention is that in January 2020, there were more than 5 billion unique smartphone users worldwide. In other words, it is essential to think about the browsing comfort of these users.
Therefore, make your website "responsive", i.e. adapted to this type of device. To do this, the images and illustrations used must be adapted to smartphone.
Buttons and icons must be large enough to be clicked with a thumb, whatever the size of the phone or finger.
This is one of the most important elements of your website. Because it is the form that will allow the visitor to become a potential customer.
More than collecting information, this item is intended to create a first link between you, that's why it is better to simplify it.
Indeed, by asking for too much information for a simple contact, your prospect could get tired of the good impression you made with your website and simply not fill out this form.
In the end, you could miss a contact, and therefore a potential customer and, in turn, an increase in turnover.
Also think that the contact form will be filled in by an Internet user alone in front of his screen.
So be careful and fill in labels and "placeholders". These are gray texts, with a low opacity and which disappear when you click on them to fill in the form; texts which specify the type of information expected in each insert of the form (for example the format of a date of birth in dd/mm/yyyyy).
Required fields are marked with an * and the user is asked for very little information
When developing new user interface mockups, consider simplifying the design.
Break down the parts of your website into blocks and keep them simple and clean.
The current trend is to embellish these blocks with micro-interactions, i.e. visual components that translate the user's action.
A classic example of micro-interactions is the highlighting of menu items when you move the mouse cursor over them. This is a visual effect that translates the user's action and makes the visual experience more dynamic.
Many types of micro-interactions exist, so don't hesitate to use them, but don't overuse them.
Other assets you can add to modernize your website are animations! There are all kinds, but at Snoweb we recommend two kinds of animations:
Why does Snoweb only recommend these two types of animation?
These two types of animation are optimized and have a slight impact on the performance of a page, that's why we advise you to use them. They will not slow down the loading of your page.
The two main objectives of a technical redesign are to improve the referencing of a website and to overcome the slow loading of its pages.
Let's talk about two topics, how to improve page loading speed and which tools to use to track your website traffic
For more information, see our article on optimizing page loading speed.
The first step is to use static web pages rather than dynamic pages. A static page offers content that does not vary according to user data such as location, time of visit or any other information from cookies.
Their text is not loaded from a database but is generated from a fixed source code file.
As a result, this type of component requires almost no effort to load from the server, which greatly accelerates its display speed and offers ultra-fast rendering.
The second step in a technical redesign is to analyze your code coverage.
This is a metric that will tell you if the code tests on your web page are good. It is therefore a measure of the quality of the code executed by your tests and therefore, this indicator allows you to measure the quality of a page.
We will not go into the technical considerations of this tool because it is a separate topic.
However, keep in mind that code coverage is an indicator of the quality of a web page and that reaching 100% code coverage is not necessarily a relevant objective (a rate of 80% is sometimes considered as a sufficient objective of code coverage).
Then, the third step consists in adopting lazy loading, that is to say, loading the right elements at the right time rather than executing your entire page in a single block.
This practice is especially valid for loading images and more generally media, which are data-intensive.
Images and media are a major source of slowing down a web page.
Finally, we will tackle the fifth and last step of the technical redesign of your website. It consists of caching as much data as possible in order to reduce the latency of retrieving said data.
By not having to reload an entire element that has already been loaded in the past, you will gain in performance.
Follow the experience of your pages, the ergonomics and their speed on both computer and mobile...
Measure the quality of your web pages, their performance, their accessibility, test Progressive Web Applications...
Manage your referencing: analysis of user requests, monitoring of statistics, indexing data in Google...
Test if your website is compatible for mobile browsing and if it is not, study the recommendations...
Test and measure the performance of your website: loading speed, code optimization, images...
Check if there is no error on the schemas of your pages to not impact the health of your site...
The redesign of a website is a crucial step in the life of an organization. Executing it badly could seriously impact your development. However, rather than a threat, it should be seen as an opportunity.
Indeed, a well-orchestrated redesign - both graphically and technically - offers the possibility to update your website, to add the most recent features, those that seduce visitors and finally, to increase your potential tenfold.
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