Why is the maintenance of your website important?

Your website is your window to the world. It is also the tool that allows you to make yourself known, to contact future buyers or simply to sell your products and services. It is therefore essential that your website is functional, operational and optimized at all times.

Alexis Le BaronAlexis Le Baron

Alexis Le Baron

Developer at Snoweb
Published on 23 June 2021 (Updated on 25 February 2022)

Your website is your window to the world. It is also the tool that allows you to make yourself known, to contact future buyers or simply to sell your products and services.

Whether you have a CMS, a showcase website or a custom website, it is essential to ensure its maintenance so that it remains permanently functional and without error.

Moreover, to be effective and well referenced, this website must be efficient and conform to the SEO rules that are constantly evolving.

What could be more depressing than to find yourself on a website whose pages are impressively slow or whose images are not displayed!

Your website being "alive", its maintenance is necessary and even essential to its proper functioning.

In the same way that you will take steps to take care of your body and your health, it is also essential to follow certain recommendations to keep your website healthy.

One of these recommendations is to maintain your website in good conditions.

The maintenance of your website corresponds to the time spent by the developer, on your website, to keep it in "good health" and optimal.

This operation includes several steps including :

  • regular updates
  • backups
  • monitoring
  • bug correction

1. What is the role of the developer during the maintenance phase?

Remember that the maintenance of your website is a preventive solution.

It will allow you, in the long term, to save money, time and unnecessary stress since your website will be operational and up to date.

It will also allow you to avoid as much as possible the big breakdowns preventing its presence on Internet during a long period.

Indeed, small regular updates are less risky to implement than a big update done more rarely. In this case, the risk of unavailability of your website would be more important and your losses in turnover and visibility would be felt.

During the maintenance of your website, like a doctor, the developer will analyze the "good health" of your website in order to prevent a serious problem. He will do this by paying particular attention to the following points.


2. What the developer needs to watch out for


To correct security flaws, add new features or optimize the site.


To go back to a previous version or to lose any information from the website


To monitor, measure and evaluate the health of a website and improve it if necessary.

Bug fixes

To improve user satisfaction and avoid displaying, for example, error pages.
Do you have a website ?Nobody manages its maintenance?

2.1 Updates

Updating your website regularly is very important, especially for security reasons.

And this is even more true if you use a CMS (Content Management System) more commonly called content management system.

As CMS are more and more used, they are also more and more attacked and therefore require regular security updates.

There are currently many CMS such as WordPress, PrestaShop, Wix or Wagtail, to name only the best known.

As these CMS are updated regularly, it is advisable to also update your website to follow the technical evolutions as well as the security updates.

The developer, in this case, will proceed to the update of your website but will verify at the same time that the plugins, themes and other libraries which call upon your website have been updated too.

He will also check that the calls are good and that there are no broken links or redirection problems.

2.2 Backups

In the same way that we regularly back up our personal data, it is strongly recommended, not to say essential, to act in the same way with the data from our websites and to back them up.

Thus, if during the update of the CMS, an incident occurred, such as the non-compatibility between a plugin and the last update of the CMS, the developer could recover all your data and put them back online immediately.

Good to know: It is possible to ask your developer to set up automatic backup plans. Some even perform local backups to be completely sure not to lose any data.

It is possible to perform these tasks on a daily, weekly or monthly basis. By automating this task, no part of your website will be lost. The backup will include the backup of your website and all the elements associated with it such as the database.

2.3 Monitoring

Monitoring consists in tracking and measuring the activity of your website in order to, among other things, make it more efficient. The performance of a website is part of the SEO parameters.

A page or an image that takes too long to display, a problem with your database due to a crash in your DBMS (Database Management System), an operating error on your part or on the part of one of your collaborators can slow down your website or even take it offline. And a website that runs slowly or does not display can, on the one hand, cause you to lose visitors, but also harm your image and cause you to lose sales.

Also, by entrusting the monitoring part to a developer, the latter will be able to constantly monitor your website and immediately repair any damage that it may suffer. The monitoring also allows you to detect more quickly, and thus to counter them, the attacks known as Ddos (attacks by Distributed Denial of Service) as well as the viruses.

This step may seem unnecessary, but in fact it is indispensable.

Good to know: The so-called Ddos attacks or Distributed Denial of Service attacks are attacks that consist, for example, in sending a lot of requests at the same time to make the server unavailable or to crash the database.

2.4 Bug fixing

When updating browsers, or when you decide to add content or images to your website, it can happen that errors or bugs occur.

These bugs can be minor, like display errors, or more important like redirection problems (links to pages that don't work anymore) or even DBMS (Database Management System) crashes that prevent you from accessing your databases.

If unfortunately your website was the target of an attack, a Trojan horse or a virus, the developer could quickly restore the functionality of your website and clean up the databases if necessary.

It is in these situations, and for these situations, that you will be happy to have a developer maintain your website.

Because, generally, a new and trained eye in this field will be able to correct the problem more quickly and put your website back online as soon as possible.

Thus, by delegating the management and correction of bugs and other malfunctions to a qualified developer, you will gain in productivity, stress and mental load. You will be able to concentrate fully on your main activity.

The different levels of maintenance

Depending on your website a more or less complete maintenance will be necessary.

Application maintenance

In the case of this maintenance offer, the developer undertakes to update your website as well as the components of this website such as :

  • plugins
  • themes
  • libraries
Application maintenance
Corrective maintenance

In the case of this offer, the developer will be able to correct minor bugs within the framework of a previously negotiated package.

For major bugs, the developer may have to provide you with an additional estimate.

Corrective maintenance
Improvement maintenance

In this type of maintenance, the developer will suggest improvements, perhaps by changing the hosting formula.

He will also be able to suggest improvements to your website in order to optimize it for SEO or also to make it more efficient.

Improvement maintenance

3. How much does it cost to maintain a website?

When you outsource the maintenance of your website, we talk about TMA (Third Party Application Maintenance).

To carry out the maintenance of your website, three solutions are generally proposed:

  • By consumption: The developer or the TMA invoices you each month, according to the real time spent on the maintenance of your website.
  • Fixed price: You contractually agree on a fixed number of hours per month during which the developer or TMA will manage and maintain your website. This solution is often considered when you have a high traffic on your website or when the updates are relatively sensitive.
  • Prepaid: You buy a book of tickets corresponding to a certain number of hours of intervention from the developer. This solution may be appropriate if your website does not have too much traffic or a large volume of data to manage.
Good to know : Some developers offer application maintenance services starting at about thirty euros per month. But generally, count on a basis of 0.5 to 1 equivalent daily rate per month. It goes without saying that this type of service is offered for simple websites with small databases and level 1 traffic.

If you have a website with large databases, foreign key systems, highly sensitive data and a lot of traffic, the corrective maintenance and fixed price solution will be more interesting for you. In this case, do not hesitate to ask us for a quote via the form.

4. Conclusion

Just as you take care of your health by eating properly, with nutritious foods and exercising regularly, it is imperative to take care of the health of your website. Your long-term health is at stake.

In addition, you have probably not hesitated to purchase supplemental health insurance. It is strongly recommended to act in the same way with the health of your website.

By delegating the maintenance of your website to a qualified and competent developer, you will ensure the good health, the longevity as well as the perenniality of your site. And the latter will remain in good shape since it will have its regular updates. It will also be better referenced since the developer will have taken into account the various elements inherent to monitoring.

Finally, it will relieve you of a mental burden because you will know that your website is regularly checked. Consequently, you should not have to suffer from major problems and therefore heavy bills for repairing it.

As the saying goes: Better safe than sorry. In computer language, this could be translated as: Better to anticipate than to repair.

The stakes are really too high to ignore the maintenance of your website. And if your main activity depends on this website, don't neglect the delegation of the maintenance of this last one to professional and qualified people in this precise domain.

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